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What is an Advisory Group, and Why is it Important for Business Success?

  • jarvisarnulfo
  • Mar 27
  • 3 min read

An advisory group is a hand-picked team of Guides and Advisors, peers, or industry experts that provides business leaders guidance, support, and expertise. Unlike a formal panel of directors, advisory groups typically don't have voting authority. Instead, they act as a sounding board, helping you make better decisions and see your challenges from different viewpoints.


Advisory group in office  room
Peer Advisory Groups for CEOs and Executives | Cheryl Marks Young

Advisory groups can address various areas, such as business strategy, leadership development, team management, and market growth.  

The Core Benefits of an Advisory Group for Businesses

Advisory groups are progressively popular among leaders in programs like Vistage executive coaching or those seeking hands-on mentorship from trusted professionals like Cheryl Young. Here are a few key reasons why advisory groups are critical for your business success:

1. Unbiased Guidance and Expertise

Advisors bring fresh, impartial perspectives to your challenges, helping you see solutions you may have overlooked. Their collective wisdom can fill experience gaps, mainly when they come from industries or roles you aren’t as familiar with.

2. Accountability

It’s easy to postpone difficult decisions when you’re running a business alone. Advisory groups hold you accountable for delivering on your goals, offering a structured space where you regularly discuss progress and setbacks.

3. Networking Opportunities  

Advisory groups connect you to professionals across different industries, providing valuable networking and collaboration opportunities. For example, Vistage New York members often gain access to a wealth of resources and partnerships through these groups.

4. Leadership Development  

Discussions with your advisory group can be real-time executive coaching sessions, honing your strategic thinking, decision-making, and leadership abilities. Many leaders use these opportunities to grow both personally and professionally.

5. Problem-Solving Support

Every business faces challenges, whether scaling operations or dealing with market disruptions. Advisory groups are a great support system, helping you break down problems and develop actionable strategies.

6. Improved Business Results

With tailored advice, external accountability, and a meaningful support network, businesses that leverage advisory groups often see increased productivity, growth, and profitability.

How to Build an Effective Advisory Group  

Not all advisory groups look the same. However, there are some best practices for assembling one that works for your needs:

  • Define Your Business Goals: Determine your goals before creating an advisory group. Are you looking for help scaling, entering a new market, or improving team dynamics? Clear goals help guide the structure of your group.  

  • Choose the Right Members: Seek experienced professionals who align with your business needs but offer diverse viewpoints. Aim for a mix of expertise, including those with experience in executive coaching or leadership roles similar to Vistage New York programming.

  • Establish Clear Expectations: Be upfront about your expectations, whether it’s the time commitment or areas of focus. Clear communication ensures everyone stays aligned.

  • Meet Regularly: Consistency is key. Schedule regular meetings (monthly, quarterly, etc.) to ensure your group remains effective and engaged.

Examples of Advisory Groups in Action  

Cheryl Young | Business Coach  

Cheryl Young, a renowned business coach, advocates for leveraging advisory groups to solve critical business challenges. She emphasizes that building the right network of advisors often leads to more decisive decision-making and greater clarity on complex issues.

Vistage Executive Coaching  

Programs like Vistage executive coaching are designed to connect leaders with peer advisory groups and mentoring opportunities. Many Vistage members report faster business growth, enhanced leadership skills, and more intelligent decision-making as direct benefits.

Case Study for a New York Business  

A growing tech startup in New York joined Vistage New York to collaborate with a peer advisory group. The startup’s CEO gained actionable insights about scaling operations and improving employee retention through the group. Within two years, their revenue increased by 40%.

Final Thoughts  

An advisory group is more than just a support system; it’s a strategic tool for achieving long-term success. By providing expert advice, accountability, and actionable solutions, advisory groups empower leaders to make better decisions and grow more substantial businesses.

If you’re ready to take your business to the next level, consider finding a "business coach near me," joining a program like Vistage executive coaching, or building a personalized advisory group. These steps might be the key to unlocking your company's full potential.  

Which step will you take today?

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